Digital Marketing Specialist

January 23, 2024
Application ends: April 30, 2024
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Job Description

About the job

Digital Marketing Specialist

Experience: 3+ years

Salary: INR 1,70,000 / month

Expected Notice Period: 2 to 4 Weeks

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Onsite (Bengaluru)

Placement Type: Full-Time Permanent

(*Note: This is a requirement for one of Uplers’ clients)

What do you need for this opportunity?

Primary Skills:

Digital Marketing, Email Marketing, Lead Generation, LinkedIn InMail Campaigns, LinkedIn, Problem Solving Attitude, Strong Attention to Detail


Role based AI Screening covering Communication and Technical Skills

Our Hiring Partner is Looking for:

Digital Marketing Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.

Roles & Responsibilities

About the Role:

We are seeking an experienced Digital Marketing Specialist with a minimum of 3 years of hands-on experience in email and LinkedIn marketing. This role demands strategic thinking, exceptional communication skills, and a proven ability to generate and convert leads. As a pivotal member of our marketing team, you will contribute significantly to expanding our market presence.


Prospect List Management:

  • Create and curate prospect lists based on industry, company, domain, and title specifications, focusing on CXOs at mid to large enterprises.
  • Utilize data tools and platforms to ensure accuracy and relevance of prospect information.

Email Marketing:

  • Design compelling content for email campaigns.
  • Strategize the cadence of email campaigns to maximize engagement.
  • Utilize tools such as Apollo, Sendgrid, or similar bulk email tools for efficient execution.
  • Monitor and analyze response rates, optimize follow-up sequences, and drive conversions.

LinkedIn Marketing:

  • Execute targeted lead generation on LinkedIn through direct connections and InMail campaigns.
  • Implement and iterate on best practices and strategies for effective lead generation and conversion on the platform.

Event Presence:

  • Identify and help sponsor relevant events in the US to enhance our brand presence.
  • Coordinate logistics and participate in events to represent the company effectively.

Individual Performance:

  • Operate as an individual performer with a fixed pay structure and a material incentive-based system tied to conversions.
  • Take ownership of assigned targets and contribute proactively to meeting and exceeding them

This Project Requires:


  • Minimum 3 years of hands-on experience in digital marketing.
  • Expert-level proficiency in tools like Apollo, Sendgrid, or similar bulk email tools.
  • In-depth knowledge of best practices and strategies for generating and converting leads on LinkedIn.
  • Exceptional written communication skills with a keen eye for detail.
  • Proven track record of achieving and exceeding targets in a digital marketing role.
  • Hustler attitude with a strong motivation to generate new business and actively contribute to the company’s economic growth.

About our Hiring Partner:

We are a pioneering company enabling organizations to build teams and establish offices in India through its innovative [Tech Employer of Record + Local HR Support] model. The platform automates various processes, including onboarding, leaves, benefits, payroll management, and offboarding. The company has achieved significant success in its three-year history, assisting renowned brands such as Tripadvisor, SimpliSafe, and Thrasio in building sustainable and high-performing teams.

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant permanent opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don’t hesitate to apply today. We are waiting for you